Social Media’s Positive Impact on Your Business/Client Relationships
The benefits of Social Media have been widely debated over the last decade alone, but most will agree that implementing a Social Media campaign within your business model is one of the most important things you can do. In fact, many would argue it’s THE most important thing you can do, because where are the majority of your customers? That’s right- they’re on Social Media, and they want to know that they can connect with YOU on the platforms that they are accustomed to.
You may not realize it now, but viral and industry specific content presented to the right audience (i.e.- people that are ALREADY interested in your brand) will attract even more potential customers/clients. Let’s say you are a real estate agent with a loyal following of a few hundred followers on your Social Media accounts. You may think that simply posting a few articles or infographs relating to real estate or pushing content aimed towards home buyers is good enough- it’s not.
In order to generate more leads, you need to make your profiles accessible to everyone. And you attract more people (potential new followers) by focusing on the virality of your content AS WELL as how well your content fits your particular niche. Viral content insures people are interacting with your page and subsequently, your brand. The more people you attract, the more people are engaging with your profiles, the more likely those same people are to see your sales pitches and niche specific content in the long run.
At the very core of the idea, Social Media is nothing more than an enormous networking platform that enables you to connect to millions of people world wide. You can cultivate connections, you can find new employees and you can even target new marketing demographics based on who is interacting with your profiles the most, and where they are.
Information in the Blink of an Eye
Whether you’re writing your content yourself, using a DIY platform like Hootsuite or have invested in a full service Social Media Management Company like HyperShout, there is no denying that if you are properly using Social Media for your business, you are now reaching potentially millions of people in your target demographic, all with a few simple clicks of your mouse. Having a sale? Which makes more sense: printing off thousands of flyers and hoping people read them, or scheduling a quick post about it that instantly is seen by who you want, when you want?
It may seem like a daunting task to begin and maintain a Social Media campaign, but with so many resources (some that completely do everything for you) there is no excuse to NOT to be taking advantage of this invaluable platform.