What Is Social Media Management And Why Should You Care?
Social Sharing Websites such as Facebook and Twitter make it immeasurably simple for people all over the world to stay up-to-date on all their favorite brands and companies. But, as the number of Social Media Platforms increase, so does the time, energy and money expended in the upkeep of these profiles. So how do you, as a business entity offset the costs of your Social Media presence while still maintaining and building on it?
Manage Your Accounts Yourself
You could manage your Social Media accounts yourself to cut back on costs, but do you really have the time? And even if you had the time, how do you even begin to sort through the millions of pieces of information and content on the web, how do you find content that is both timeless and interesting enough to keep your followers engaged with your brand? This is definitely your cheapest option, but will probably cause more stress and potentially lose you money in the long run.
Hire a Social Media Manager
You could hire a Social Media Manager to write and/or curate and schedule engaging content to your accounts and hope that what is being posted is enough to keep your followers engaged and present, but keep in mind that for most outsourcing companies or independent contractors- expect to pay anywhere from $1500-$5000 a MONTH. So, you’ll be free to concentrate on your company and you won’t have to worry about keeping your followers interested, BUT you will be paying quite a bit, so not really a win/win here.
Invest In a Social Media Management Platform
Your third option is to invest in a management platform. You have two options: you can either use a “do-it-yourself” management platform like Hootsuite or Sproutsocial, but with these platforms you still are going to have to spend time either writing or curating content to post to your Social Accounts. So you may be somewhat saving money, but you’re still losing time and resources that could be spent elsewhere. Your second option is to invest in a full service Social Media Management platform, like HyperShout. HyperShout not only writes, curates and schedules content with viral capabilities to your Social Accounts to keep your followers engaged FOR YOU, but also offers you the option to edit and post as you see fit as well. Both of these options are much more realistic when it comes to time/resource management as well and won’t break the bank!
No matter what option you choose, there is no denying that a Social Media campaign is one of the most important aspects of your business, so it is imperative that you decide exactly what route you want to take- whether that be a do-it-yourself platform, or outsourcing to a company/person that will make sure your accounts are properly keeping your followers engaged with your brand. After all, more followers that are active within your Social Media presence = more sales!